Putting Together A Game Showcase Means Treating 45 Minutes Like A Puzzle

Dek: With so many gaming showcases spread throughout the year, Evil Empire aims to respect your time with its Triple-I broadcast. Video game showcases used to be infrequent but over the last couple of years, we've seen an explosion of online broadcasts. One of the more noteworthy events in this space is the Triple-I Initiative, which is just a pure blast of video game trailers without any fluff--no ads, no host, just games--as organizer Evil Empire, an indie developer itself, would tell you. So what goes into making a video game showcase, and how does one stand out from the dozens of events that already exist? Those were some of the questions we asked Evil Empire's co-founder and head of business, Benjamin Laulan. "I'm a big showcase enthusiast myself," Laulan said when I asked him about the origins of Triple-I, and what makes it different from everything else. "I grew up with conferences and this kind of stuff, so at a small scale, I guess the first ambition was to try to reproduce the kind of emotions that, as a viewer, you can experience while watching a live event. In terms of what makes us different, I think that as showcase enthusiasts ourselves, we wanted to really acknowle…