Prime Video, Sony, JioStar, Zee and NDTV Chiefs on How Connected TV Is Reshaping Indian Storytelling

Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai. Streaming began as a largely solo experience, Gaurav Gandhi, VP and head of Prime Video for Asia-Pacific and Australia-New […]

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