This new social network would be just as happy to stay small

Hello again and welcome back to Fast Company’s Plugged In. Countless defunct tech products are cherished icons of nostalgia. Vine may be unique for having become one practically the moment it ceased to exist. The social network, which consisted entirely of six-second video loops, hadn’t yet launched when it was acquired by Twitter in October 2012. Once it went live, it became a haven for silly, minimalist self-expression. The people who loved it really loved it. Yet it never quite captured enough of the larger company’s attention to become a business. In October 2016, Twitter announced that it was shutting down Vine, effective the following January. The people who adored Vine mourned its loss. They never stopped explaining why it mattered. And last November, they got their first good news in years: One of the folks who had helped create Twitter in the first place, Evan Henshaw-Plath—better known by his online nom de plume, Rabble—was turning an archive of more than 100,000 Vine videos back into an app. Called Divine, it would also let users create new videos, making it a social network unto itself. After nine months of beta testing, Divine officially launched this week. It isn’t V…