Jamf in the age of agentic IT: An interview with CEO Beth Tschida

Jamf was a pioneer in Apple device management when it began in 2002. The company was ahead of its time: its founders could see that Apple had a future in the enterprise, but not many others saw it. Jamf now runs 35.2 million devices from 78,000 organizations. And it’s still looking to the future. I spoke with Jamf CEO Beth Tschida, who joined me for a chat directly after her keynote speech at JNUC, Jamf’s big event for Mac admins, on September 23. The AI-driven ecosystem Tschida wasn’t there to rehash Jamf’s past for relevance in the present, but to share the company’s deep commitment to being where its customers are going to go. That means artificial intelligence, which in Jamf’s case involves weaving AI across its ecosystem of products, from setup to tech support, security, and beyond. It’s not a new vision — you could argue that some early signs of its intention were visible when the company acquired ZecOps in 2022 — but time moves forward and the company has coalesced around a firm philosophy of how to use AI, where to use AI, and how AI should be deployed in a human-centric way for the benefit of its customers. “AI runs better on Apple, and Apple runs better on Jamf,” Tschida…

≈