‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years

NBC’s “Today” is back on top in TV’s never-ending morning wars. The A.M. news franchise finished the 2025-26 broadcast season with the most viewers overall among morning programs and the most viewers between the ages of 25 and 54, the demographic most coveted by advertisers in TV-news content. It is the first time since the […]

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