How the pro‑nicotine 'wellness' movement rebranded an addictive drug

An ironic development emerging alongside the "Make America Healthy Again" movement is the portrayal of nicotine as a wellness and performance-enhancing product. Across social media, podcasts, wellness communities and tech startups, prominent wellness personalities and other influencers are portraying nicotine as a misunderstood compound whose potential benefits have been overshadowed by its negative association with cigarette smoking.

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