Patagonia will give you $100 to get your friends to vote

You probably know friends or family members who didn’t vote in the last election. Patagonia wants to offer you $100 to nudge three of them to vote in November. The company is investing $11.2 million in the nontraditional get-out-the-vote campaign. The dollar amount (you get your money as a credit, not in cash) was inspired by a startling fact: An estimated 11.2 million environmental voters—Americans who see the climate and environment as a top priority—don’t vote. “We couldn’t believe that,” says Corley Kenna, who leads Patagonia’s communications and policy team. “We thought, okay, if we know these people, we maybe can help get them out to vote in this election when the state of our planet, things have never been so dire. We need as many people who care about the health of our planet to vote. And so we want to do what we can to get those people out.” [Image: Courtesy Patagonia] Anyone who’s interested will be able to sign up beginning September 26 via a platform called Relentless embedded on Patagonia’s site. After you enter the details for three people who you want to encourage to vote, the platform creates a voting plan based on their address, including information about where t…