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www.fastcompany.com · Aug 27

You can now buy Billie Jean King’s famous blue suede shoes from Battle of the Sexes

Billie Jean King had to fight to wear blue suede shoes during her famous 1973 “Battle of the Sexes” match that she won against Bobby Riggs. Now Adidas has turned the silhouette into a lifestyle shoe. Some 90 million people around the world watched King defeat Riggs at that year’s match at Houston’s Astrodome. “I underestimated you,” Riggs told King after she beat him. While Riggs wore a “Sugar Daddy” jacket to the match, King wore a mint dress designed by designer Ted Tinling with a blue wristband and blue suede Adidas shoes because she wanted some color. Billie Jean King returns a shot against Bobby Riggs during the Battle of the Sexes Challenge Match at the Astrodome on September 20, 1973 in Houston, Texas. [Photo: Focus on Sport/Getty Images] With the U.S. Open in full swing, Adidas has reimagined King’s famous shoe as a lifestyle shoe for the first time. Called the Billie Jean King Shoe, Adidas is now selling the shoe for $110. The shoes come with an image of King and her signature on the tongue and the match’s set scores on the back. They come in either blue or off-white. Billie Jean King [Photo: Adidas] “The goal was to preserve the look and spirit of Billie Jean King’s orig…

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