Becoming ‘AI native’ might not be as profitable as you think. Unless your company does it right

AI is changing everything, from how employees work to what they are working on. But a new Fast Company report in collaboration with Tata Consultancy Services (TCS) revealed that only about 7% of companies are actually generating measurable value from artificial intelligence. According to leaders surveyed for the report, most companies are either scaling AI with only moderate returns (23%), piloting AI initiatives that haven’t scaled (23%), in the early stages of experimenting with AI (21%), or not even using it yet (18%). Another 8% have paused or abandoned AI initiatives after starting them. Among 380 C-level executives across a wide range of industries, a clear return on investment (ROI) remains a top challenge at 39% of their companies as they attempt to become AI-native. “There is a lot of excitement around AI, and there should be,” Amit Bajaj, president of TCS, told Fast Company. “But the more important question now is practical: Who is creating measurable value? What separates the companies that can scale AI value from the ones that don’t? And what are leaders doing to build the contextual awareness and trust required for the technology to actually deliver on its potential?”…