This Ivy League college is thinking more like Google to help students and alumni find work they love in the AI economy

AI’s role in the hiring process has become a major one—for better and worse. This has not been lost on universities. Most college career centers have been employing artificial intelligence created by outside vendors to help students accomplish such tasks as polishing résumés and prepping for interviews. As of April, 86% of U.S. schools of higher education reported using AI when working with individual students on their job searches, according to a survey by the National Association of Colleges and Employers (NACE). But Dartmouth College is taking a different approach. Dartmouth has hired a chief product officer, the only job of its kind at an Ivy League institution, to build proprietary, in-house AI tools for students and alumni seeking career assistance. The center’s new AI product, in development, aims to engage with students throughout their time on campus, asking them questions regularly about their interests, skills, and desires that will, ideally, result in a targeted and successful job search when it’s time to graduate. “We’ve been delivering the same darn product forever,” says Joe Catrino, executive director of the Dartmouth Center for Career Design, referring to the usua…