Think you can spot an AI-generated ad? 83% of consumers got it wrong

An advertising company is challenging consumers to pick their AI-generated ad out of a lineup, and so far, participants aren’t up to the task. The COOL Company is an advertising platform that offers customers fully AI-powered ad campaigns, from creation to activation and insights. To prove that their ads hold up against human-made work, the company launched an online challenge pitting their own AI-generated ads against real ad photography, testing participants on if they could tell real from fake. In its study of more than 500 consumers, only 17% of participants could correctly identify the AI-generated imagery, meaning 83% were fooled by COOL’s ads. At first, that stat looks damning, but it doesn’t tell the full story. Participants weren’t deciding between just two or three ads, but between 10, meaning there were nine incorrect options and only one correct answer. Take the challenge Want to see if you’re able to spot the AI-generated ad out of a lineup? The COOL AI Challenge is live on the company’s website. If you’re feeling confident, you’re not alone. Half of participants in COOL’s study reported feeling confident they could identify AI-generated advertising, though their conf…