OnlyFans wants to build the business behind the creator

In the past 10 years, OnlyFans has paid out $30 billion to its creators. And while most people still associate it with the sort of giggle-inducing adult content that put the platform on the map, you might be surprised by who is cashing in now. Take OnlyMarms, for instance. After federal funding grants dried up, a group of researchers who study yellow-bellied marmots started an account to share decidedly G-rated content—and have raised more than $150,000 since July. As the pool of creators continues to grow and diversify—the London-based company now attracts the likes of comedians, athletes, celebrities, chefs, and business experts—it’s becoming a sort of “Shopify for content,” according to CEO Kelly Blair. Just as it did with the adult film industry, OnlyFans plans to bring that same disruptive spirit to other areas of its business, looking for more opportunities to provide tools that both well-established and unknown creators can use to build a business around their content. “OnlyFans has always been about challenging perceptions,” Blair said on Thursday while speaking at the Fast Company Innovation Festival in New York. “It’s by necessity that we innovate because we don’t always…