Sony Says Free TV On PS5 Is “One Plus One Equaling A Lot More Than Two”

Sony recently launched "Live TV on PS5," an offering that gives all PlayStation 5 owners access to 100+ channels of free ad-supported TV and movies. Keith Le Goy, the chairman of Sony Pictures TV, recently discussed the reasoning behind launching the service and why he believes it represents "one plus one equaling a lot more than two." Speaking to Variety, Le Goy said PS5 already has 40-50 million people who are "incredibly engaged" with gaming, but also love movies and TV shows. Therefore, he said the company saw an opportunity to target these people, who might not otherwise watch linear TV. He said this is a "very hard-to-reach audience," and also one that is "very attractive" to advertisers. https://www.youtube.com/watch?v=txpaWqfcFFU People can watch anything on the Live TV on PS5 platform for free, in exchange for sitting through ads. It works similarly to other free ad-supported streaming television (FAST) services, including Tubi, Roku, and Pluto. As with most things in life, Live TV on PS5 came about in part to make money, and Le Goy said he believes Sony can achieve big success here, if it executes. “So if we can give that audience something that they’re going to like in …