Selena Gomez’s Rare Beauty gives away part of every sale. Here’s where the money goes

When Selena Gomez founded Rare Beauty in 2020, she wanted the cosmetics brand to have meaning and represent different people. Gomez, a recording artist, actress and entrepreneur, found that meaning through the Rare Impact Fund, Rare Beauty’s non-profit foundation that supports youth mental health established in 2020. The fund supports non-profit partners reaching youth with mental health resources with a goal to mobilize $100 million in 10 years. Over the past five years, the Rare Impact Fund has accomplished supporting 30 nonprofits across five continents with grants and contributions, training 208,000 educators, and reaching 3.5 million young people. “It is a business, but I just don’t ever like to see it that way. I always like to believe we are super mission driven and I’m very proud of what the company will evolve in,” Gomez said on Thursday at the Fast Company Innovation Festival in New York. “But when I think about the $30 million we’ve raised and the 3.1 million teams we have across the world, it’s that makes business worth.” 1% of all Rare Beauty sales are also donated to the impact fund. “What’s become really special is that so many of our community members, our customer…