Will Apple enter the server business?

In a world of speculation, this week’s most interesting rumor says Apple may plan to enter the server business once again, with powerful systems running its own Apple Silicon chips. It’s hard to dismiss the claims, particularly as Apple is already in the server business, with its Texas factory manufacturing servers for its Private Cloud Compute (PCC) cloud intelligence system. While those servers are only used internally —or externally if installed at third-party data centers for use with Apple’s ecosystem of products — they are still servers. Apple is already in the server business It’s also a business Apple has been in before. Many years ago, around 2002, I visited Apple in Paris, where the company demonstrated its Xserve and Xserve RAID systems. These were particularly aimed at the video and music industries and became quite widely used in those sectors. Apple discontinued Xserve in 2011, because the product sat outside its broad consumer-focused strategy. Things were different then. You see, today’s Apple has billions of users. It has a fast-growing reach into enterprise tech — SAP recently updated its fleet of 60,000 Macs to macOS 27 on the very day the OS shipped, and there …

≈