The New Economics of Creativity

Creativity may be the product, but it’s also a business—and the rules are changing fast. As AI reshapes how ideas are made, distributed, and monetized, creative talent is under pressure to think more like entrepreneurs, building multiple revenue streams and protecting their intellectual property. In this conversation, Leslie Odom Jr. and SoundExchange CEO Michael Huppe explore what it takes to build a sustainable creative career in an era of disruption, from turning talent into a business to making sure you’re paid when your work travels across an increasingly complex digital ecosystem.