Bob the Drag Queen’s ‘greatest gift’ as an artist is unorthodox—and it’s now helping her succeed as an entrepreneur

Bob the Drag Queen is the multihyphenate to end all multihyphenates. She may have “the Drag Queen” in her name, but Bob’s career has expanded far beyond its origins in New York City’s drag scene. Since winning RuPaul’s Drag Race and making a name for herself on the world’s biggest platform for drag artists, she’s led an HBO series, appeared on Broadway, starred in several comedy specials, hosted a podcast with thousands of listeners, launched a fashion brand, published a New York Times bestselling book, and founded her own production company, Purse First Studios. According to Bob herself (who identifies as nonbinary and uses both she/her and he/him pronouns), she’s always known she was destined for greatness. At the Fast Company Innovation Festival, Bob shared that even in her audition for RuPaul’s Drag Race, she told the producers that the show would only be a footnote in her eventual career. “I said, ‘Not only am I going to win RuPaul’s Drag Race, but it won’t even be the most interesting thing I do in my life,’” Bob told the crowd, speaking virtually from Los Angeles. “I’m nothing if not audacious.” That unabashed confidence, she explained, is a byproduct of her “greatest gift …