Tyra Banks wiped her social media, launches a Substack: ‘The World of Too Much’

How did “America’s Next Top Model” captivate a generation of millennials? Here’s one reason: Showrunner and mastermind Tyra Banks loves to be extra. Over 24 seasons, Banks’ reality TV competition sent wannabe supermodels through the gauntlet of unhinged photoshoots: They dangled from warehouse ceilings. They krumped. They posed with swarms of killer bees, donned dresses made of human hair, and doused themselves with olive oil inside jumbo-sized bowls of Greek salad. But for Banks, going over-the-top is more than just a formula for a blockbuster episode—it’s a strategy for success in every aspect of life. And now, it’s the name of her Substack newsletter, launched live onstage at the Fast Company Innovation Festival: “The World of Too Much.” The Substack marks Banks’ return to the internet after the model-turned-business mogul disappeared from social media, deleting all of her Instagram and TikTok posts. For the pop culture icon, it was a drastic move, borne out of her gripes with the limits of the medium. “I felt constrained,” Banks told the crowd at the festival. “I felt like I needed to post what was gonna hit the algorithm.” That was stifling for Banks. She wanted a writing out…